Kolike su cijene oglašavanja na američkoj televiziji?
Ako ste se dosad pitali zašto je gledanost u 18-49 demografiji najbitniji kriterij pri obnovi / otkazivanju serija, bacite oko na istraživanje Ad Agea i tablicu ispod teksta. Prikazane su cijene poluminutnih oglasa uz programe na američkoj televiziji. Usporedite li ih s lanjskom tablicom najgledanijih serija, primjetit ćete da se manje-više podudaraju.
Dva najskuplja programa za oglašavanje su prijenosi američkog nogometa na NBC-u te reality show Američki idol na Foxu, s time da cijene oglašavanja na Idolu prelaze $600,000 u kasnijim fazama showa. Cijene ovise o vremenu i danu emitiranja, a najskuplji su oglasi uz nedjeljne programe, a slijedi ih četvrtak, nekad najpopularniji oglašivački dan.
Najskuplji novi program je, očekivano i uvjerljivo, X Factor – Foxov pokušaj rastezanja uspjeha Američkog idola na čitavu sezonu. Slijedi Person of Interest, kao jedina nova serija u top 20 naskupljih programa, no ta cijena odnosi se na početak sezone u koju ovaj novi CBS-ov procedural nije najbolje ušao.
Zahvaljujući hypeu oko Sheenovog odlaska i Kutcherovog angažmana, cijena oglasa uz Two and a Half Men porasla je, dok Grey’s Anatomy i dalje gubi na vrijednosti – u posljednje četiri godine cijena oglasa se prepolovila. Modern Family, iako najgledanija serija, nije najskuplja. To je zasad Glee, no obzirom na konstantan pad gledanosti, vrijednost će samo padati, dok Modern Familyju cijena raste.
U tablicu su uključene predviđene okvirne cijene nadolazećih programa koji će svoju premijeru tek imati ove zime.
| Program | Cijena oglasa | |
|---|---|---|
| 1 | Sunday Night Football | $512.367 |
| 2 | American Idol | $502.900 |
| 3 | American Idol (rezultati) | $468.100 |
| 4 | The X-Factor | $320.669 |
| 5 | The X-Factor (rezultati) | $283.034 |
| 6 | Glee | $267.141 |
| 7 | Family Guy | $264.912 |
| 8 | The Simpsons | $254.260 |
| 9 | Two and a Half Men | $252.418 |
| 10 | Modern Family | $249.388 |
| 11 | House (20h) | $236.500 |
| 12 | Dancing With the Stars | $233.482 |
| 13 | Dancing with the Stars (rezultati) | $216.703 |
| 14 | The Voice | $206.500 |
| 15 | Grey's Anatomy | $203.078 |
| 16 | Big Bang Theory | $198.348 |
| 17 | Mike & Molly | $196.497 |
| 18 | House (21h) | $184.051 |
| 19 | The Office | $178.840 |
| 20 | The Bachelor | $177.150 |
| 21 | Person of Interest | $174.574 |
| 22 | How I Met Your Mother | $168.829 |
| 23 | Allen Gregory | $167.880 |
| 24 | Terra Nova | $167.854 |
| 25 | 2 Broke Girls | $166.678 |
| 26 | Alcatraz | $160.000 |
| 27 | Cleveland Show | $156.550 |
| 28 | The Mentalist | $154.781 |
| 29 | NCIS | $154.646 |
| 30 | Smash | $154.000 |
| 31 | The River | $153.500 |
| 32 | The Finder | $152.100 |
| 33 | Hate My Teenage Daughter | $151.300 |
| 34 | Bob's Burgers | $150.600 |
| 35 | American Dad | $150.194 |
| 36 | Desperate Housewives | $149.556 |
| 37 | Bones | $145.721 |
| 38 | The Apprentice | $145.500 |
| 39 | Survivor | $144.478 |
| 40 | Cleveland Show | $143.550 |
| 41 | Secret Millionaire | $141.600 |
| 42 | The Good Wife | $137.457 |
| 43 | Criminal Minds | $137.347 |
| 44 | CSI | $135.350 |
| 45 | Once Upon A Time | $134.217 |
| 46 | NCIS: Los Angeles | $133.204 |
| 47 | 30 Rock | $133.000 |
| 48 | Pan Am | $131.892 |
| 49 | Unforgettable | $131.815 |
| 50 | Hawaii Five-0 | $130.514 |
| 51 | Happy Endings | $129.607 |
| 52 | Private Practice | $129.266 |
| 53 | How To Be A Gentleman (otkazano) | $128.147 |
| 54 | The Middle | $127.480 |
| 55 | New Girl | $125.488 |
| 56 | Suburgatory | $124.718 |
| 57 | The Amazing Race | $124.091 |
| 58 | Body of Proof | $122.790 |
| 59 | Man Up | $122.177 |
| 60 | 60 Minutes | $122.075 |
| 61 | Castle | $121.914 |
| 62 | Raising Hope | $121.449 |
| 63 | Whitney | $120.604 |
| 64 | Napoleon Dynamite | $120.500 |
| 65 | Revenge | $119.382 |
| 66 | Mobbed | $118.567 |
| 67 | Awake | $117.550 |
| 68 | Parks and Recreation | $116.883 |
| 69 | Last Man Standing | $116.838 |
| 70 | Missing | $111.500 |
| 71 | The Biggest Loser | $106.153 |
| 72 | L&O: SVU | $104.528 |
| 73 | The Firm | $104.500 |
| 74 | Cougar Town | $103.900 |
| 75 | Apartment 23 | $98.100 |
| 76 | CSI Miami | $98.027 |
| 77 | Parenthood | $95.650 |
| 78 | Community | $93.533 |
| 79 | Prime Suspect | $93.092 |
| 80 | Football Night in America | $92.900 |
| 81 | Scandal | $92.800 |
| 82 | Up All Night | $82.617 |
| 83 | The Sing-Off | $81.541 |
| 84 | America's Funniest Home Videos | $79.742 |
| 85 | Free Agents (otkazano) | $78.010 |
| 86 | Blue Bloods | $76.133 |
| 87 | Playboy Club (otkazano) | $74.273 |
| 88 | Extreme Makeover | $73.039 |
| 89 | CSI NY | $71.909 |
| 90 | Charlie's Angels (otkazano) | $69.640 |
| 91 | 20/20 | $67.384 |
| 92 | Shark Tank | $67.227 |
| 93 | Harry's Law | $64.017 |
| 94 | A Gifted Man | $63.827 |
| 95 | America's Next Top Model | $61.315 |
| 96 | Kitchen Nightmares | $61.150 |
| 97 | Fringe | $57.589 |
| 98 | Grimm | $55.358 |
| 99 | Vampire Diaries | $54.016 |
| 100 | Chuck | $50.441 |
| 101 | Gossip Girl | $50.304 |
| 102 | Ringer | $47.741 |
| 103 | Hart of Dixie | $47.406 |
| 104 | The Secret Circle | $45.970 |
| 105 | Dateline | $39.610 |
| 106 | 90210 | $38.576 |
| 107 | H8R (otkazano) | $34.743 |
| 108 | Supernatural | $32.477 |
| 109 | Nikita | $29.374 |
